Data
mining is using statistical techniques to find patterns and relationships among
data for classifying and making predictions. Its purpose is to get knowledge
from a great amount of data to predict future outcomes.
Data
mining is developed because the volume of data is in substantial amount and it
is extremely difficult to process. These data could be trashed, but with
computers, they are actually stored and are readily available for future use.
Overtime, these data accumulates and has formed patterns and relationships. This
is how data mining comes into place; they process these patterns to predict
future outcomes and help to benefit the company. The most unique part of data
mining is that it can gather information and data without even letting the
users to know that this is taking place. Therefore, though data mining is
useful and helpful for companies to generate more profits, it raises an ethical
issue about user privacy.Learn More?