Facebook is using the services of Datalogix, a US-based data-mining company that collects and analyses information about shoppers from brick-and-mortar stores, to gauge how many of its users make buying decisions based on the advertisements served on the social networking site.The move, seen to be Facebook's response to the growing pressure to prove its efficacy as an advertising platform, raises concerns among privacy advocates who wonder whether using Datalogix violates Facebook's $9.5 million settlement with the US Federal Trade Commission over privacy practices. The settlement requires the social networking site to make it clear to users when it shares their information beyond what their privacy settings mandate, operate a programme to protect users' privacy and get users' approval before sharing their information.Want know more?
Other Informations for Data Mining:
http://www.possibleworldwide.com/thoughts-ideas/why-companies-still-don%E2%80%99t-use-data-mining/
http://www.marketingwithmeaning.com/2011/01/12/why-companies-still-dont-use-data-mining/
http://www.dataminingblog.com/top-10-challenging-problems-in-data-mining/
