A successful example of
putting data mining into the business process is the ompany, Google. Google is a large, multinational, and
publicly-traded company that is built
around its search engine. Its success of the search engine is mostly because of an algorithm named PageRank. PageRank is a program that ranks webpages
according to the users’ search input. Google sees the potential of this and
thinks that just having this one patent is not enough. So it started to have
its own web browser and
operating systems. Also, Google started its own email services named Gmail, and it bought the famous video website, YouTube.
All of these services would collect
data that is relevant to what the user has typed, and then it would predict what the user is looking for and
rank the websites that would be
most helpful to the user. Because Google has a lot of recourses for data
mining, it is able to search from a
greater amount of data, therefore increasing the chance of providing the information that the user really needs.
Google has made a ton of money
by using this strategy of data mining.
Compared
to Google, Yahoo is not doing as successful. Yahoo is also a multinational company that is known for
its web search engines. However, it has a significantly
fewer number of resources for data mining when comparing to Google. Therefore, its search engine is less
powerful and less people use Yahoo.
More
examples of companies that smartly use data mining includes: Amazon, EBay, Capital One, etc. These companies
have all generated large amount of profits with
the help of data mining. It is obvious that the ability of data mining has been
proven and it is very likely that more
companies will adjust to this new technology.Learn More?
